Marketing Your Cosmetic Practice

Cathy Jameson

Marketing is constantly changing, so quickly that publications exist that are completely devoted to reporting those changes. Even so, the soul of marketing remains unchanged. Join Cathy Jameson as she discusses the foundations of impeccable marketing and as she introduces creative and cutting edge ways to develop your practice’s aesthetic potential.

Specific Topics Discussed

• DEVELOP a strategic marketing plan.
• NURTURE your patients as a referral base for powerful internal marketing.
• EDUCATE the public of your cosmetic possibilities through exciting external marketing.
• IMPLEMENT your practice management systems so you can execute your dynamic marketing plan.
• MAXIMIZE your hygiene department by enlightening continuous care patients about aesthetic options.
• NETWORK with other appearance specialists.
• UTILIZE your website and internet promotions to reach potential patients.

This course is recommended for all dental professionals.