Jameson Blog
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I just returned last night from the IDS meeting in Cologne, Germany. If you've never been to this meeting, you should put it on your plans for 2011. It happens every two years in Cologne, and it is THE place to go see the newest products and advances. And talk about big ... the IDS meeting in three times larger than the Chicago Midwinter Meeting.
This year, the three main product themes seemed to be CAD/CAM, implants, and minimal intervention. Can you believe there were 170 companies were there with CAD/CAM? Unbelievable. Three main thoughts jump into my head when I think about my week in Cologne... 1. What recession? The economy was talked about time and time again, but you certainly couldn't tell it from the hall floor. Business was good. People were energetic and positive. Life seemed good. The positive effects from Chicago carried over here, and I'll be anxious to see what things are like when most of us reconvene in California for the Spring CDA. I'll also have the chance to visit a smaller state show next weekend while I go to Portland for the Oregon Dental Conference (I'm speaking on going green in the dental office, so please stop by if you'll be at the show). 2. FDA approval knocks a lot of products out of the U.S., and maybe that is not such a bad thing. 3. The IDS will never be able to be replicated in the U.S. Never. No one should try because the American mindset of a trade show is so different than here. Can you imagine dental teams going to trade shows in the U.S. without speakers or CE opportunities? To see what the IDS is like, check out http://www.ids-cologne.de/ [ add comment ] ( 808 views ) Are you a member of Facebook? If so, log in and search for Jameson Management, Inc., as a group and join! [ add comment ] ( 881 views ) I returned earlier this week from the Chicago Midwinter Meeting and I must tell you, the downturn in the economy did not seem to be a factor on the McCormick Place show floor. People were lined up to get in for the opening of the exhibit hall on Friday morning, and many exhibitors I spoke with said nothing but good things about the booth traffic and sales made. Several reps told me their company made their sales goals for the meeting, which I thought was a tremendously positive indicator. I attended several press conferences and listened with interest about some of the new products being launched. Two that stood out to me were the KöR Whitening Deep Bleaching™ System from Evolve Technologies (www.korwhitening.com) and Trimira's Identafi™ 3000 oral cancer screening device (www.trimira.net). Both seemed to have the technology that would "wow" dentists and patients, and I think we'll be hearing positive comments about these products for some time. Next up? A trip to Cologne, Germany, for the IDS Meeting. This meeting happens every other year and we'll often see products launched at this meeting that won't be available in the United States for another year. Talk about a sneak preview! And, of course, the food can't be beat. I'll drop my next installment from Germany. Until then, be sure to check out www.dentaleconomics.com and our community at community.pennwelldentalgroup.com. Kevin Henry Managing Editor, Dental Economics Editor, Dental Assisting Digest Editor, Dental Office Editor, Proofs [ add comment ] ( 570 views ) According to the McGraw-Hill Research study of hundreds of US companies during the recession of 1981, aggressive advertisers experienced 275% sales growth versus a mere 19% for those that decreased spending by 1985.” I hope people realize how now is the time to get and stay stable through marketing – not a time to cut it. [ add comment ] ( 1349 views ) |
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